Focus, Focus, Focus

Focus, Focus, Focus

I can remember my mother telling me those words as I sat at the dining room table trying to do my math homework. Focused I was not.  I wanted to do anything but sit there and try to understand those numbers that seemed to be screaming at me from the page.  And because...
Copywriting Tip of the Day

Copywriting Tip of the Day

sim·plic·i·ty   simˈplisədē/ noun the quality or condition of being easy to understand or do. Simple. Straightforward. Uncomplicated. This is how you want to write. Make it easy for your audience to understand what you are saying. Sometimes this is easier said than...