sim·plic·i·ty  

simˈplisədē/

noun

the quality or condition of being easy to understand or do.

Simple. Straightforward. Uncomplicated. This is how you want to write. Make it easy for your audience to understand what you are saying. Sometimes this is easier said than done.  But, that my friends, is the beauty of editing. Write, rewrite, and rewrite again.

Happy writing!